Negative keywords: stop paying for the wrong searches
A search can mention your service and still be a terrible fit. Here’s how exclusions help you spend with more intention.
Read articleGood questions.
Pointed answers.
Useful explanations, considered opinions and research into the work that helps a business move forward.
Negative keywords: stop paying for the wrong searches
A search can mention your service and still be a terrible fit. Here’s how exclusions help you spend with more intention.
Read the feature 25 October 2026 · 6 min readWorth a closer look.
11 articles to explore
What happens when you change website provider?
A new website can be ready while the handover is still unfinished. Existing page links, email and enquiry routes each need a place in the move plan.
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What should a search-campaign report tell you?
A report should leave you knowing what happened and what needs attention. A page of green arrows can still leave both questions unanswered.
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What makes a useful website case study?
A finished-project photograph can catch someone’s attention. The useful part is explaining what you were asked to do, what you contributed and what the evidence actually shows.
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Which customer approvals belong in a client portal?
A client says 'looks good'. Your team still needs to know which version they saw, what they agreed to and whether work can move forward.
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What should you put in a website brief?
You can arrive with rough notes. What matters is explaining the job the website needs to do, what you already have and which decisions still need help.
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What is a qualified enquiry?
A completed form tells you someone made contact. Deciding whether you can help them takes a clearer definition of the work you want.
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Who should own your business domain?
A supplier can look after your website while your business keeps control of its address. Getting the account details right makes that relationship much easier.
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Getting clicks, but no enquiries? Start with the page.
The advert made a promise. The landing page has to make the next step feel worth taking.
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What a website price comparison really tells you
The headline fee is the beginning of a comparison. Scope and what happens after launch make the numbers useful.
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What should go in a client portal?
A good workspace gives people somewhere clear to find the job, understand the status and do their part.
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