Website cost guide

How much does a small-business website cost?

There is no useful single number until you know what is being built. Here is how to compare the options without getting lost in package names.

Updated 15 August 2026 · 5 minute read

A website can cost almost nothing in cash, a few thousand pounds, or much more. That is not evasive. A brochure site, an online shop and a bespoke system are different jobs. The right question is: what does your business need the website to do?

The four ways a business usually pays

1. Build it yourself

A website builder is usually the lowest upfront-cost route. You pay a monthly subscription and put the pages together yourself. It can be a good fit if you enjoy the work, have the time and only need a simple online presence. The trade-off is your time, the learning curve and the chance of ending up with a site that looks like everyone else's.

2. Hire a freelancer

A freelancer can be a good middle ground, especially when the brief is clear. The quote often depends on how much writing, photography, design direction and back-and-forth is needed. Ask what happens after launch, because hosting and changes are not always included.

3. Use an agency

An agency is usually set up for bigger projects, more stakeholders and a longer process. That can be worth it for a larger business with a complex site. It is often more than a local service business needs for five pages and a way to get in touch.

4. Choose a fixed-price, done-for-you build

This is where Pointed sits. The build is £999 for up to five pages, two rounds of changes and a preview before the site reaches your domain. Care starts at £29 a month only once the site is live.

Do not judge a quote by the first number alone. A cheaper quote that leaves you to write every page, connect the domain and sort problems later can easily become the more expensive option in time.

What changes the price?

Cost rises when the work becomes less repeatable. More pages, ecommerce, booking systems, account areas, complicated migrations and custom integrations all take a different level of planning and testing. They should be priced as different jobs.

For a straightforward local business site, the useful comparison is whether the quote clearly covers:

  • the number of pages and what each page is for
  • mobile design, not just a desktop layout squeezed smaller
  • your services, locations, contact details and the proof customers look for
  • what you need to supply, such as photos and logo files
  • the number of change rounds
  • hosting, security, backups and future updates

The Pointed answer

We keep the website product deliberately narrow. Pointed is built for a business that needs a credible, easy-to-use website, not a shop, app or booking platform. That is why the price is clear and the timeline is ten working days from a complete brief.

See the exact scope, price and fictional example builds before deciding.

How much does a Pointed website cost?

£999 for the build. Hosting, security, backups and one content change a month are £29 a month after the site is live.

What should be included in a website quote?

The page count, deliverables, change rounds, ongoing costs, what you need to supply and what is specifically excluded.